Unforgivable Sean John
Sean Combs was set to launch his first fragrance through Estée Lauder, Unforgivable. The entire brand of Sean John Fragrances needed to built from the ground up. From bottle design, packaging, branding elements, visuals and website to copy and selling notes. After the launch of Unforgivable, phase 2 would begin the roll out of Unforgivable Woman, Platinum, Black, and I Am King.